University of Dhaka
Associate Professor, Department of Marketing,

April 2019 to Present

University of Dhaka
Assistant Professor, Department of Marketing,

October 2012 to March 2019

University of Dhaka
Lecturer, Department of Marketing,

July 2008 to October 2012

East-West University
Lecturer, Department of Business Administration,

May 2007 to June 2008

University of Liberal Arts Bangladesh (ULAB)
Lecturer, School of Business,

February 2007 to April 2007

Dhaka City College
Lecturer, Department of Marketing,

February 2006 to January 2007

Journal Article:
1. M. N. Hossain, F. Yokota, A. Fukuda, and A. Ahmed, “Predicting Consumers’ Use of
eHealth through Supervised Machine Learning Algorithms” - under review.
2. M. N. Hossain, F. Yokota, A. Fukuda, and A. Ahmed, “Factors Affecting Rural
Patients’ Primary Compliance with e-Prescription: A Developing Country
Perspective,” Telemedicine and e-Health, 2018.
https://doi.org/10.1089/tmj.2018.008 1
3. M. N. Hossain, F. Yokota, N. Sultana and A. Ahmed, “Factors Influencing Rural
End-Users’ Acceptance of e-Health in Developing Countries: A study on Portable
Health Clinic in Bangladesh”, Telemedicine and e-Health, 2018.
https://doi.org/10.1089/tmj.2018.0039
4. M. N. Hossain, H. Okajima, H. Kitaoka, and A. Ahmed, “Consumer Acceptance
of eHealth among Rural Inhabitants in Developing Countries (A Study on
Portable Health Clinic in Bangladesh),” Procedia Computer Science Journal, vol.
111, no. 2015, pp. 471–478, 2017.
https://www.sciencedirect.com/science/article/pii/S187705091731222X
5. M. N. Hossain and A. Ahmed, “Maximizing Social Return on Investment: The
Role of Investment Destination and Social Business Portfolio Selection,” Dhaka
University Journal of Business Studies, vol. 37, no. 3, pp. 185–196, 2016.
6. M. A. Hossain and M. N. Hossain, “Some Observations over Supply Chain: With
Reference to Vegetables Market of Bangladesh,” Dhaka University Journal of
Business Studies, vol. 34, no. 2, pp. 67–81, 2013.
7. H. Bhattacharjee, S. A. Chowdhury, and M. N. Hossain, “Impact of Brand Name
on Consumer Preference,” Dhaka University Journal of Business Studies, vol. 33,
no. 1, pp. 91–108, 2012.
8. M. N. Hossain, M. H. Khan, and S. A. Chowdhury, “Guerrilla Marketing – A
New Avatar in Marketing Communication,” Dhaka University Journal of
Business Studies., vol. 32, no. 1, pp. 137–152, 2011.
9. S. A. Chowdhury, M. N. Hossain, and S. A. Bubli, “Exploring the Factors
Influencing Employees Knowledge Sharing Behavior in Organizational Context,”
DU Journal of Marketing., vol. 12, pp. 167–184, 2009.

Conference Proceeding:
1. M. N. Hossain, M. B. Sampa, F. Yokota, and A. Ahmed, “Impact of
advertisement and social reference on eHealth use in rural Bangladesh,” in The
2nd International Conference on Healthcare, SDGs and Social Business,
Fukuoka, Japan, 2018.
2. M. B. Sampa, M. N. Hossain, R. Hoque, F. Yokota, A. Fukuda, and A. Ahmed,
“Theoretical Framework of a Longitudinal Study to Understand Determinants of
Use of Portable Health Clinic,” in The 2nd International Conference on
Healthcare, SDGs and Social Business, Fukuoka, Japan, 2018.
3. M. N. Hossain and A. Ahmed, “Factors Affecting Consumer Acceptance of
eHealth among Under-served Communities (A Study on Portable Health Clinic in
Bangladesh),” in The 1st International Conference on Healthcare, SDGs and
Social Business, Tokyo, Japan, 2017.
4. M. N. Hossain, H. Okajima, H. Kitaoka, and A. Ahmed, “Consumer Acceptance
of eHealth among Rural Inhabitants in Developing Countries (A Study on
Portable Health Clinic in Bangladesh),” in IEEE International Conference on
Behavior Engineering, Macau, China, 2016.
5. M. N. Hossain, K. M. Hossein, R. Chakrabarty, H. Okajima, H. Kitaoka, and A.
Ahmed, “Social Adoption of ICT Based Healthcare Delivery Systems in Rural
Bangladesh,” in International Conference on Advanced Information &
Communication Technology, Chittagong, Bangladesh, 2016.
6. J. Kamau, A. Rebeiro-Hargrave, N. Hossain, Z. Hossein, H. Okajima, and A.
Ahmed, “Hybrid multiservice demand responsive mobility service for developing
countries,” in eChallenges e-2015 Conference Proceedings, 2016.
7. K. M. Hossein, M. N. Hossain, F. Yokota, H. Kitaoka, H. Okajima, and A.
Ahmed, “Towards Reducing BoP Penalty through Rural E-Commerce:
Optimization of Product Delivery Mechanism,” in International Conference on
Advanced Information & Communication Technology, Chittagong, Bangladesh,
2016.
8. M. N. Hossain, K. M. Hossein, J. Kamau, A. Rebeiro-Hargrave, M. Okada, and
A. Ahmed, “Maximizing Social Impact of Investment: The Role of Investment
Destination and Social Business Portfolio Selection,” in Global Social Business
Academia Conference, Berlin, Germany, 2015.
9. M. N. Hossain, K. M. Hossein, J. Kamau, S. Rubaiyat, A. Fukuda, and A. Ahmed,
“Information Powered Market Selection for Maximizing the Social Return on
Investment,” in International Conference on Information and Social Science,
Fukuoka, Japan, 2015.
10. K. M. Hossein, M. N. Hossain, R. Chakrabarty, T. Osugi, and A. Ahmed,
“Delivering Social Goods for Social Good: Concept and Implementation of a
Demand Driven E-Commerce Model to Serve Unreached Communities,” in
Global Social Business Academia Conference, Berlin, Germany, 2015.
11. J. Kamau, N. Hossain, A. Rebeiro-Hargrave, Z. Hossein, H. Okajima, and A.
Ahmed, “Role of Mobility and ICT in Solving Limitations in Accessibility to
Social Services,” in Global Social Business Academia Conference, Berlin,
Germany, 2015.

Book Chapter:
1. M. N. Hossain, H. Okajima, H. Kitaoka, F. Yokota, and A. Ahmed, “eHealth
Consumer Behavior,” in Behavior Engineering and Applications, 1st ed., Springer
International Publishing, pp. 129–147, 2018. ISBN-13: 978-3319764290.
https://doi.org/10.1007/978-3-319-76430-6_6

 Introduction to Business
 Principles of Marketing
 Marketing Management
 International Marketing
 Service Marketing
 Strategic Marketing
 Marketing Research
 Consumer Behavior
 Brand Management
 Advertising and Promotional Marketing
 Integrated Marketing Communication (IMC)
 Principles of Management
 Human Resource Management (HRM)
 Export-Import Management
 Customer Relationship Management (CRM)
 Organizational Behavior
 Micro Economics
 Macro Economics
 International Economics
 Entrepreneurship Development
 International Business

 AI for Business

 Japanese Government (Monbusho) scholarship from 2015 - 2018 for pursuing PhD in Japan.
 Dean’s Merit Award in 2006 for the outstanding academic result in MBA at the University of Dhaka.
 Dean’s Merit Award in 2005 for the outstanding academic result in BBA at the University of Dhaka.
 Best presentation award for the paper “Impact of advertisement and social reference on eHealth use in rural Bangladesh,” in The 2nd International Conference on Healthcare, SDGs and Social Business, Fukuoka, Japan, 2018.

• Big Data, Machine Learning and Artificial Intelligence (AI) for Business
• Marketing & Consumer Behavior
• Social Business

 Introduction to Business
 Principles of Marketing
 Marketing Management
 International Marketing
 Service Marketing
 Strategic Marketing
 Marketing Research
 Consumer Behavior
 Brand Management
 Advertising and Promotional Marketing
 Integrated Marketing Communication (IMC)
 Principles of Management
 Human Resource Management (HRM)
 Export-Import Management
 Customer Relationship Management (CRM)
 Organizational Behavior
 Micro Economics
 Macro Economics
 International Economics
 Entrepreneurship Development
 International Business

 AI for Business